The real estate market is evolving, and with it, the way homebuyers interact with platforms like Zillow, Redfin and Realtor.com (14.6% less traffic in March and April 2025). Recent trends, including high interest rates and home prices and new regulations like the buyer representation agreement, are reshaping the homebuying experience. In this blog post, we’ll explore why some buyers are hesitant to use real estate websites, clarify the role of buyer representation agreements, and discuss what homebuyers want from real estate platforms to make informed decisions in today’s market.
The Shift in Real Estate: Why Buyers Are Hesitant
According to recent insights, there’s been a noticeable dip—approximately 14.6%—in the use of real estate websites like Zillow, Redfin and Realtor.com. One major factor contributing to this reluctance is the introduction of the BRA(buyer representation agreement), a requirement stemming from the National Association of Realtors’ (NAR) proposed settlement in the Sitzer/Burnett lawsuit. This agreement mandates that buyers sign a contract with a buyer’s agent before touring homes, a change that’s new for many consumers and agents alike.
In the past, buyers could casually browse listings on Zillow, click a “show me the house” button, and meet an agent—often a Premier Agent who paid for visibility—at the property. These agents varied in experience, from seasoned professionals to newcomers, but buyers didn’t need to commit upfront. They could tour the home, assess the agent, and decide whether to work with them. Now, the buyer representation agreement requires a commitment before even stepping foot in a property, which can feel daunting. Buyers may hesitate because they’re unsure about signing with an agent they haven’t met or vetted, raising questions like, “Can I trust this person?” or “What if I don’t like their approach?”
This shift is likely a key driver behind the reluctance to use real estate websites. The fear of being locked into an agreement without knowing the agent’s personality, expertise, or compatibility is a valid concern. However, this change also has upsides—it encourages transparency and fosters a more deliberate relationship between buyers and agents.
Understanding the Buyer Representation Agreement
So, what exactly is a buyer representation agreement, and do you have to sign it before knowing your agent? A buyer representation agreement is a contract outlining the responsibilities of the buyer’s agent, the services they’ll provide, and the terms of their compensation. It’s designed to protect both parties by clarifying expectations upfront. The NAR settlement requires this agreement before touring homes, but the specifics can vary by state and brokerage. Here’s the sample BRA from the Portland Metro Oregon:
Share Your Thoughts!
What do you want from real estate websites? Are there specific tools, data, or features that would make your homebuying journey easier? Drop your ideas in the comments below—your feedback could shape the future of real estate platforms!
Shawn Realty 
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