I’ve been keeping track of expired and canceled listings in the Portland Metro Area market for over a decade. Many of these unsold listings have similar reasons why they didn’t sell that I see over and over again. There are some exceptions, but most of those listing don’t sell because of these six reasons:
- Pricing without adjusting for negative features
- Lack of preparation
- Bad Listing data/Online presentation/Marketing
- Feedback & Adjustment
- Overpricing Initially
- Agent Skills in Communication, Negotiation, Marketing and Pricing
Here’s Shawn’s Selling Approach
- Excellent online presentation of the home
- Focus on strengths of the property, not weaknesses
- Persistent marketing
- Constant communication
- Make necessary adjustments
- “Turn every stone” selling approach
- Network with top-selling agents
- Local knowledge
- Negotiation skills
- Selling since 2008 where I “learned business & survived through the market crash.”
- Commitment to excellent service
Call/Text Shawn Yu 503-515-4499 for Home Valuation/Selling Consultation!
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