Blog home selling Korean

How to Sell “Hard to sell homes”

I’ve been keeping track of expired and canceled listings in the Portland Metro Area market for over a decade. Many of these unsold listings have similar reasons why they didn’t sell that I see over and over again. There are some exceptions, but most of those listing don’t sell because of these six reasons:

  1. Pricing without adjusting for negative features
  2. Lack of preparation
  3. Bad Listing data/Online presentation/Marketing
  4. Feedback & Adjustment
  5. Overpricing Initially
  6. Agent Skills in Communication, Negotiation, Marketing and Pricing

Here’s Shawn’s Selling Approach

  1. Excellent online presentation of the home
  2. Focus on strengths of the property, not weaknesses
  3. Persistent marketing
  4. Constant communication
  5. Make necessary adjustments
  6. “Turn every stone” selling approach
  7. Network with top-selling agents
  8. Local knowledge
  9. Negotiation skills
  10. Selling since 2008 where I “learned business & survived through the market crash.”
  11. Commitment to excellent service

Call/Text Shawn Yu 503-515-4499 for Home Valuation/Selling Consultation!

Preparing for Retirement: Crucial Questions Before Downsizing Your Home

When a 70-year-old client asks me to find a three-story home with a large yard, my immediate instinct as a real estate professional is to step in and gently advise against it—especially if mobility is becoming a concern. A home that requires significant physical effort will quickly turn into a daily burden. Whether you plan…

Selling a House in Oregon? Don’t Get Sued – Property Disclosure Guide

When you’re selling a house in Oregon, you are required to disclose known information about your property to the next buyer.  You might be wondering:“I had a roof leak last year and fixed — should I disclose that?”“I had this repair done. Do I need to disclose it?” This is one of the main reasons…

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