What To Do With “Hard to sell homes” 팔기 힘든 집들은 어떻게…

How I approach homes that didn’t sell previously

I used to cold call expired listing homeowners and For Sale By Owners. It was one of the toughest parts of a realtor’s job. This cold calling isn’t an easy thing because these homeowners get about a dozen or more calls a day. However, I was somewhat successful at it and met some great families and helped them sell their homes.

예전엔 계약만기된 집주인, 주인이 직접 파는집에 세일즈 전화를 했었어요. 부동산업자가 하는일중에 가장어려웠던 일이었습니다. 어려운 이유는 집주인들이 보편적으로 10-20통씩 하루에 전화를 받거든요. 그래도 그나마 성공적이었어요. 좋은 고객들 많이 만나서 집들을 팔아드렸어요. .

Now, I have been bombarded with unsolicited calls. I really do not enjoy getting those calls. So I decided not to make calls to homeowners either. I thought I shouldn’t send what I don’t want to receive. I feel the same with door-to-door solicitation unless it’s neighborhood kids selling cookies.

요근래엔 세일즈 전화, 스푸핑 전화등 받기 싫은 전화들이 매일 오는게 소비자 입장에서 싫어서, 내가 싫어하는걸 왜 다른사람한테 줘야하는 생각에, 그 세일즈 전화는 그만두기로 했어요. 집방문 세일즈도 똑같은 생각에 안하죠. 동내 애들이 과자 파는 경우가 아니면.

So for now, no listing solicitation calls. But I do have the necessary selling skills and feel that someone could use my help… I have no idea if this blog will reach any of those homeowners who need help to sell their “un-sold, expired, cancelled, FSBO…” homes, but I’ll try this and see what happens.

그래서 세일즈 전화는 안하되, 제가 집파는 기술을 도움이 필요한 분께(계약만기된 안팔린집, 주인 직접파는 집) 소개시키기 위해서, 이 블로그를 이용해 노력하겠지만, 연결이 될지 안될지는 몰라요.

So, if you need help in selling one of those homes, please check out the video above or keep reading on:

만약 못판 부동산 매물이 있으시면, 비디오를 보시고 이 문구도 보세요.

Here’s my approach to selling “un-sold” homes:

  1. Excellent online presentation of the home
  2. Focus on strengths of the property, not weaknesses
  3. Persistent marketing
  4. Constant communication
  5. Make necessary adjustments
  6. “Turn every stone” selling approach
  7. Network with top selling agents
  8. Local knowledge
  9. Negotiation skills
  10. Selling since 2008 “learned business & survived through the market crash.”
  11. Commitment to provide excellent service to clients

Call/text 503-515-4499 to get it sold.

여기에 “문제 해결” 방식의 부동산 판매 방법입니다.

  1. 가장 우수한 온라인 정보물 만들기
  2. 집의 장점만 부각
  3. 지속적인 마케팅
  4. 저속적인 고객 정보 드리기
  5. 매매자 반응에 따른 정보 조정
  6. 세심히 모든 가능성을 점검하는 마케팅
  7. 경험있는 부동산 업자의 인맥
  8. 수준 높은 지역 정보
  9. 협상 기술
  10. 2008년에 시작 “시장이 어려울때 배운 지식과 기술”
  11. 헌신적으로 고객을 모시는 노력

전화/문자 503-515-4499 주세요.

Portland Real Estate Next 7 Years

I was in my 5th year of selling real estate when I predicted the future of the Portland real estate market in 2012, connecting the dots…

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I was wrong about two things:

  • How long the flat equity period would last (I bought into the National Association of Realtors’s (NAR) prediction); it was much shorter, which was less than a year.  The flat equity period didn’t really exist and looking back, 2012 was already an upswing market. 
  • I was too conservative with a projection of a 5% annual appreciation; it was 10-15% in some of the years from 2014-2018 (in Portland, Oregon).

I was correct:

  • The best time to sell is coming if sellers can wait 5 years or more.
  • Market prediction.. for sellers, it depends, for buyers, it is the best time to buy!

First of all, thanks to all of your support, I was able to make a new company of my own. I’m very excited for new opportunities and growth. I hope to be a part of your success and growth as well.   I believe that entrepreneurship should be encouraged for everyone – if you own a business and/or want to build a business, talk to me  to bounce off your business ideas.   I love that kind of talk. 

So here’s my market update for the next 7 years!!

  • 3-5% of steady appreciation & no double digit appreciation for a while… So I will try not to use the word, “best to buy or sell”.  Because It depends on your individual situation, so I’ll break it down for everyone.  No one size fits all, like socks.
  • Thinking about buying? Then pay attention to the interest rates.  You can’t really control house price (just like stock price), but If you see close to 4%, it’s time to buy.  Just make sure to pay fair market price on the property. 
  • If you are renting and plan to be in the Portland area for more than 3 years, buy one sooner than later.  The rent is still very high, which can go toward a house payment that will let you own something in a few decades or at least give you some cash when you sell and leave town. 
  • If you are thinking about selling, you will see a small but steady equity building, so assess the property. For example, if you own a home that is valued below $425k right now in the Portland Metro area, consider turning that into an investment property.  If that is not an option, now is a good time to leverage the interest rate to downsize or upsize, depending on your real estate needs.  Be careful about dealing with iBuyer programs out there.  Big companies are reaching out to homeowners very aggressively.  Their main goal is to make a profit.  Shawn Realty’s main goal is to protect our clients best interest and then make a profit, fiduciary or non-fiduciary. If you’d like an assessment of your situation and your property, I’ll be more than happy to help you out with that, so just let me know. 
  • For Investors, Focus on the long term holding strategy, 15-30 years, not so much of short term strategy or cash flow.
    I believe that everyone should have some kind of investment, preferably in real estate, which is one of the most stable investments.

Factors

  • Portland is still a very attractive city with a steady influx of people and businesses.  Both Intel and Nike are literally building and expanding.  That’s a great sign for the real estate market. 
  • Tight Urban Growth Boundaries limit the growth, so a housing shortage will continue which will push the price upward. 
  • The rent control law may have scared away some investors, but still the demand is strong. 

Have a great summer and please let me know how I can help!

Selecting the Right Listing Agent

Why Sell with Me?

There’s no question that your real estate agent has a huge impact on whether or not your home sells quickly, how much you get for your property, and your experience throughout the process.

So you need to ask, “Why should I sell with you?”

Before Selecting Agent:

  • In-home personal consultation meeting: 
    • Give you an initial idea of what to expect in terms of selling price and timing. 
    • Opportunity to get to know each other. 
    • Explain my skills and experience. 
    • You ask questions and see if there’s a good fit. 
    • No obligation to proceed. 

What You Get:

  • Satisfaction guarantee.  Cancel at any time with 3-days notice. 
  • Practical suggestions on how to prepare your home so that it impresses and excites buyers.
  • My Skills: Listening, analysis, pricing, local market knowledge, troubleshooting, marketing, communication, networking with agent community, offer attracting, negotiation, contract work and experience. 
  • I turn over every stone, so you don’t have to. 
  • I listen to your needs and goals carefully, and keep those top-of-mind throughout the process.
  • Accessible: I’m just a phone call, text or email away when you have questions or concerns. 
  • Listing price recommendation that’s the highest possible, without discouraging the buyers.
  • Scheduling showings and open houses, with as little inconvenience to you as possible.
  • When offer(s) received, skillful negotiation so that you get the best price and terms.
  • Taken care of many details involved in selling a home, so you don’t have to worry about them.
  • Assurance of everything goes smoothly between signing the offer and closing the sale.

Everything else I bring: 

  • Proven marketing materials, including pictures, video and property description that attract buyers. 
  • Security lockbox, for sale sign, directional signs with your home address in every major corners and flyers. 
  • Sync all major real estate portals with accurate property info. 

Every seller wants the highest price possible, sell quickly with least hassle.  To find out more about why you should sell with Shawn Realty, please submit the form below or call (503-515-4499) or email (shawn@srpdx.com) to schedule a personal consultation.

44 Second Portland Real Estate Update – Shawn Realty

 

The only thing you have to know about the Portland Real Estate Market right now is that every twelve months about 4% appreciation happens on a home. That’s an average number. The market is stable, it’s a great time to sell, buy or invest. The rest…? Everything is good! The market is good, interest rate is good (the sky is not falling).

If you are thinking about selling or buying in the next 6 months, we probably need to have an in-depth conversation. Just give me a call and we’ll take great care of you.

Enjoy out there!

If you’d like to talk about timing the market in buying or selling, please let us know.

When To (and Not To) List Your Home?

Is it a good idea to list during the holidays, like Thanksgiving or Christmas week…?  Definitely not.  How about other holidays or vacation seasons…? It depends.  Watch this video for my take on it.  

If you’d like to talk about listing your home in the near future, let’s talk!

How To Prepare Your Home For Sale

person using mop on floor

When it’s finally time for your home to be on display, you must make sure it looks the part as well. Before showings, getting your home in top condition raises the desirability factor and greatly impacts how others view it. Here are a few simple ways to prep your home for sale. Check off the list below to give your place that extra polish and an easier sale. With the right presentation, the value of your house will skyrocket and you’ll have buyers willingly pay more for it. Get help from family members, or consider hiring professional cleaners. This is the time to impress your buyers, and they will love your sparkling, refined home. – Shawn

Minor Repairs

Start with minor repairs before organizing and cleaning. This will make the following process much more efficient. It is helpful to save appliance warranties/receipts for updates and repairs.

  • Patch holes in sheetrock walls and touch up paint. Tip: If you bring a chip of old paint, hardware stores can closely match the color.
  • Re-caulk tubs, showers and sinks, and replace cracked windows, door handles, cabinet door knobs, and leaky faucets.
  • Exchange all light bulbs for 60-100 watt ones. Tip: Choose neutral-toned light, not blue or purple.
  • Properly maintain your HVAC system (or get a new air filter).

Declutter, Reorganize, & Depersonalize

After repairs, it is important to create a space that is clean, organized, and pleasant. Minimize displaying your personal style; the goal is to create a universally appealing environment. Opt for a minimal, monochromatic look.

  • Declutter: less clutter means more space! The more empty spaces the better because it appears BIGGER. Clear out things you haven’t used for more than six months and/or things you won’t be taking to your new home.
  • Donate! Don’t make the same mistakes as me, i.e bringing a lawn mower from Minnesota to Portland. It was so heavy, and I couldn’t even use it in my sloped backyard!
  • Box up items that you won’t be using in the next three to six months. Stack the boxes in the garage without blocking the electric panel, furnace and water heater. This way, your buyers’ home inspectors can access the areas.  Consider temporary storage space if needed; losing the trouble will be worth the cost.
  • Reorganize: Put daily essential items in a small box that can be easily stored and accessed, like kids’ toys.
  • Store high value items (jewelry, watches, etc.), prescription medication and financial documents in a safe, secure place.
  • Remove excess furniture (i.e extra bookcases, corner tables, old plants, chests, chairs, coat hangers, shoe cabinet by door), especially if any of these are blocking paths. 
  • Clear the kitchen counter space, unless they are eye-pleasing pieces, like your fancy coffee maker, knife set or cutting board.
  • Empty out at least one-third of your closet space. It will look more spacious, and buyers can see there’s enough room. Easy ways to add class to your closet is to hang shirts, facing the same direction, and neatly line up your shoes.
  • Depersonalize: Box away personal and religious items, including family pictures. Buyers need to feel like this could be their future home, not as if they are intruding in someone else’s.
  • The rule with decor is the simpler the better.  Stay away from overly personalized design (don’t do Roman decor), and think modern.
  • Change the bedsheets to calm, neutral colors.

Sparkly Interior

Create a comfortable, welcoming home from the inside out.

  • Clean windows, inside and outside; this will brighten your home and make it appear more spacious.
  • Shampoo your carpet.
  • Consider a professional deep-cleaning (see a separate list below).
  • Hang up fresh towels and replace bath mats and door mats.
  • Freshen up: open up all your windows, use carpet deodorizer, and spray a gentle air neutralizer (outlet plug-ins are way too strong and unhealthy).

Sparkly Exterior

The exterior is the first thing buyers will see before even walking through the front door. Make sure it leaves an excellent first impression.

  • Remove any unwanted weeds and plants in your yards.
  • Trim big bushes and trees if they block any windows. They make the house look smaller.
  • Add a splash of color with planters or flowers.
  • Add new bark dust.
  • Put in new light bulbs outside.
  • Put away trash cans.

Professional Cleaner’s List:

Remember when I mentioned hiring a professional cleaner? If you decide to go this route, make sure they thoroughly work on the following.

  • Bathrooms: toilets, bathtub, shower, shower head, sinks, faucets, floors, mirrors, light fixtures, medicine cabinet, vents, counters
  • Kitchen: oven, refrigerator, microwave, dishwasher, cabinets, counter surfaces, sinks, faucets
  • All Throughout the House: windows, interior light fixtures, exterior fixtures, fans, mirrors, light switch plates, walls, door knobs, baseboards, vents

Checklist Before Showings

Here is a quick checklist to run through right before showing a house. It’s the small details that matter!

  • Put away daily used items.
  • Clear and wipe down all surfaces.
  • Turn all the lights on.
  • Open all blinds and shower curtains. 
  • Close toilet seats.

    Now you are ready to show your home!  If you have any questions or suggestions, please let me know.  Shawn Yu 503-515-4499, shawn@shawn-realty.com.

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